Hey YOU!

I have a little news for you…this will be my last post at this address. Why?

Here goes…


As most of you are aware, in September 2012 Helene and I created and launched our online store…at that time named


We created a whole concept around theYOUway which which was bought from us by Aftonbladet in March 2013 along with our online store.


The YOU way in turn replaced Sofis Mode and is now the focus area for Aftonbladets online magazine department.


The online store was renamed and since then we have continued to work very closely with as you know. Partly with this blog.


Since March 2013 has achieved massive growth and has established itself as a major force within the online beauty sector.


So… whats the news?


Well…we are happy to inform you that was this week aquried by Scandinavias largest online beauty retailer, ELEVEN.SE.

With this we would like to thank all of our clients, suppliers and partners for your support right from the start when we were taking all orders in the back room here at YOU packing all orders ourselves and carrying them in big blue bags up to the post office every day:)

It´s been a great journey which we are very thankful for but now its time to hand over the reins to the new owners, wish them luck…and start on our next ideas;)

Thanks again folks and…thank YOU all for reading this blog:) 




Steve Terry